Dinners Done Right Brand Reveal
Dinners Done Right is a local Helena business of over 15 years that specializes in done-for-you meal prep to make life not only easier, but delicious as well.
I met the owner Vikki through a networking group and fell in love with her mission and her desire to help the Helena community. I could hardly contain my excitement when she reached out to rebrand!
Vikki had been using branding from when the company first began and was ready for a fresh new look to match the quality experience her customers have come to love. She had gotten her logo done a few years ago but it still didn’t feel like the right fit for the brand, so it wasn’t used. I was excited to bring in the strategy work to guide the process, and here are the results!
Of course, I have favorite parts about this project. Vikki and I both agreed that a kitschy food brand with generic cooking icons like a chef’s hat, large fork, or a cloche weren’t the right fit as this brand is about freshness, customization, and delicious and healthy food. With that thought as our focus, I created a custom design that looks like salad leaves with a fork and spoon incorporated to focus on freshness above all else.
The previous color palette had a 90s feel to it through the dark colors, so bringing in leafy greens, citrus, yellow, and berry red with some pale colors to brighten and lift created the contrast and refreshing feel Vikki dreamed of.
The Dinners Done Right logo mark has a fun energy, and the simplicity of the design highlights the details of the brand so it’s playful!
Lastly, I love the mission statement: We help families build deep, lasting relationships in a personalized way through fresh and delicious dishes made with love. Strategy is the most helpful tool to discover what a brand offers, and Dinners Done Right was no different. Beyond delicious food, Dinners Done Right offers time-saving, easy solutions to allow customers more time with loved ones and peace of mind knowing they’re bringing quality, healthy food to the table at the same time.
Check out the Brand Design blog to see other past projects, and book a free consultation to discuss your own brand needs when you’re ready to take your branding to the next level like Dinners Done Right did!
